Born and raised in Calgary, I hold a Bachelor of Commerce degree from the University of Calgary and have 15 years of marketing, client relations, and product strategy experience.
Selling in the Calgary market has been challenging for a couple of years now, and the COVID-19 pandemic has made things even more complicated. We worked with the seller on a comprehensive sale strategy to:
Price it competitively for current market conditions, based on the best available comparables;
Stage the interior of the home so it looked its best;
Use drone photography and video to showcase the best attributes of the lot;
Offer a full virtual tour, including utility, storage, and garage spaces to reduce the need to see the house in person;
Require a coronavirus statement and consent be signed before masked showings were permitted.
Wide-angle, HDR photography
3D Virtual Tour & Floorplan
Drone photography & video
We had strong interest, sustained online activity, and had a firm sale 11 days after listing.
This Canyon Meadows renovation project was completed while the South Calgary market declined nearly 3%. We helped get it sold by:
Having the home professionally staged with fun and contemporary furniture
Highlighting the scope and quality of the renovation with feature cards describing the upgrades in every room
Drawing buyers into each room to spend more time inside the home
Offering a full virtual tour and interior floorplan of both levels of the home
Negotiating a couple of additional upgrades for the buyer which were completed by the seller
Professional Staging
Feature Cards in every room
3D Virtual Tour & Floorplan